/SCHWEPPES INDIAN TONIC /FILM /"THE RITUAL"

/Brief: In France, Schweppes has always done glamorous campaigns with A-list celebrities following the tagline: "What did you expect?". This time, they just wanted to do a film explaining Indian Tonic's really specific ritual of preparation. So how do you stay true to the brand in a product demo film and still be relevant to its audience?

  • / AGENCY: FRED & FARIDThat's in France!
  • / EXECUTIVE CREATIVE DIRECTORS: BENJAMIN MARCHAL, OLIVIER LEFEBVREAKA: Ben & O.
  • / COPYWRITER: FELIPE SAMPAIOSalut!
  • / ART DIRECTOR: GABRIEL T. GARCIAUn croissant.
  • / DIRECTOR: BEN BRIANDCheck this guy!
  • / DOP: PATRICK DUROUXHe created his own lens.
  • / DOP LIQUID: SERGE ROUXHe created his own ice dropping machine.