/SOCIETE GENERALE /DIGITAL /"ANALOGIC TWEETS"

/Brief: Société Générale has a well-known concept in France: "Building team spirit together". In the year of 2015, they were one of the many official sponsors of the Rugby World Cup. So how do you make a bank stand out from all the other sponsors during this time?

  • AGENCY: FRED & FARIDThat's in France!
  • EXECUTIVE CREATIVE DIRECTOR: OLIVIER LEFEBVREAKA: O
  • COPYWRITER: FELIPE SAMPAIOUn café?
  • ART DIRECTOR: GABRIEL T. GARCIADeux cafés?