/VERY BAD KIDS /DIGITAL /"SOUR THEN SWEET"

/Brief: Very Bad Kids (AKA Sour Patch Kids) arrived in France with a clear message: "First they're sour. Then they're sweet.". So how do you make the concept alive in the digital world while being relevant to a tween and teen audience?

☆ One Show 2016 / Merit

  • AGENCY: FRED & FARIDThat's in France!
  • EXECUTIVE CREATIVE DIRECTORS: BENJAMIN MARCHAL, OLIVIER LEFEBVREAKA: Ben & O.
  • COPYWRITERS: FELIPE SAMPAIO, KEVIN FINESBonjour!
  • ART DIRECTOR: GABRIEL T. GARCIAÇa va?
  • ANIMATION/ILLUSTRATION STUDIO: PLANKTOONMan, these guys can draw!